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FITUR Madrid Annual Travel & Tourism show

FITUR Madrid Annual Travel & Tourism show

FITUR is an annual International Tourism Fair held in Madrid.  This important event in the Travel sector calendar is held each January at IFEMA exhibition centre in Spain´s capital. In 2025 it´s the 45th edition and Mexico will be the sponsoring country.

Along with the ITB in Berlin WTM in London these are the most important travel fairs in Europe. FITUR is a five day event, the first three days are for business and professionals. The last two days (Saturday and Sunday) it is open to the public.  With 131 countries taking part in this edition, you literally have the world at your feet.

At a glance

  • 222,000 visitors
  • 136,000 professional visitors
  • 66.900 m2 of exhibition space 

It´s a great opportunity to visit stands from places you haven´t travelled to yet. Many of them have elaborate stands with dramatic displays to attract your attention. Some even offer typical food or have shows planned to draw in the audience. Its a great place to spend a day if you love to travel or want inspiration for your next trip abroad. 

FITUR 2025: The Basics

  • Where: IFEMA Madrid (10 minutes from the airport)
  • When: Wednesday January 22nd to Sunday January 26th 2025
  • Cost: 12 euros (General entrance)
  • Get there by Metro: Feria de Madrid (Pink line)
  • If you have a Professional pass, buses are arranged from the official FITUR hotels each morning and evening. They leave from outside the hotel and drop you as close as possible after you spend the day at the fair.
  • Weather: Madrid is cold in January so make sure you have a good coat!
  • Facilities: There are several cafeterias and food outlets around IFEMA. Find them at the end of each pavillion and along the central walkway. (outdoors)

FITUR Madrid 2019 Piccavey

FITUR Blog Award

Each year FITUR presents several awards for different areas of the Travel and Tourism Sector. Categories include the best stand, best companies in adventure tourism, Best mobile apps and best Travel blogs.

I´m thrilled to announce that the award for the Best Travel blog was given to me in 2016. was awarded the FITUR TravelBlogger for Best Content.

FITUR TravelBlogger 2016

The winning blog was chosen by a panel of experts according to these factors below:

  • Content of quality
  • Integration of different communication formats
  • Innovative use of the medium
  • Frequency of publications
  • Overall contribution (including guest posts and article collaborations)
  • Outreach
  • Influence

FITUR for bloggers

Fitur has different events for bloggers. As well as the TravelBlogger Award there are activities specifically for blogueros de viajes. Minube usually organize an event on Saturday morning coinciding with FITUR.

Birratour is one of the most important blog events during fitur week. They organize an evening with prize draws with flights, travel vouchers, activties or other great deals. Although I usually go along to catch up with fellow bloggers I´ve not seen for a while. Its always good to meet up with potential partners and collaborators. You learn about new blogging platforms and other type of collaborations at these networking events.

FITUR IFEMA Feria de Madrid


Thanks, Gracias, Danke, Toda…

I have to thank lots of people who I met at over the three intense days at IFEMA.

  • Israel Ministry of Tourism
  • Victoria & Travel Bloggers Meeting
  • SIXT Rent a Car
  • NH Eurobuilding,
  • Hotel Courtyard Marriott Princesa
  • AndaluciaLab
  • Turijobs
  • Hilton Sa Torre Mallorca Resort
  • Cicerone Granada
  • Andalucia Travel Bloggers
  • Artificis
  • Hey AV
  • ViacFairs



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  1. Namaya Walia says:

    Congratulations Molly ๐Ÿ™‚

  2. Well done, Molly! Well deserved ๐Ÿ™‚

  3. Lynn Neagley says:

    Congratulations, Molly, on this well-deserved award! Your blog always delivers quality information for those of us who love Granada, Andalucia and other regions of Spain-in that order! Your generosity in sharing links to quality resources and to the work of other bloggers is most appreciated and one more reason I continue to follow you after first discovering your work three years ago.

    Un abrazo fuerte y muchas gracias, Lynn in Southern California, USA

    • Molly says:

      Thanks Lynn for your wonderful comment.
      Itยดs always good to hear from my readers.

      Have a wonderful week

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